All brow needs have been considered to create THE brow product: one to thicken, fill in, and groom brows into place. The creamy wax formula is inspired by traditional hair pomade for soft, flexible hold that doesn't stiffen or flake. Apply in short, upward strokes to fluff and shape brows into place. THE brow product: one to thicken, fill in, and groom brows into place.