Yu-Be (pronounced "YOO-BEE") is the #1 selling medicated, vitamin-enriched skin care cream in Japan. Yu-Be is a glycerin-based moisturizing cream enriched with vitamin E, vitamin B2 and camphor. It's the uniquely high glycerin content and absorbability, achieved through a special manufacturing process in Japan, which makes Yu-Be so effective on severe dry skin and truly sets it apart from other creams.
May 1, 2014
They said they use it in Japan for, like, mountain climbing when you’re going to be freezing and dry.—source